Over the last 2-3 years organisations have gone through significant change. Existing capabilities have been transformed, and vast amount of new capabilities have been invested in to ensure organisations remain sticky in the customer’s digital life. Everything from collaboration, to new ways of working has enabled organisations to build deeper meaningful connections with their customers. While these are great strides the changing pace of technology is forcing organisations to re-evaluate how they deliver digital capabilities.
Organisations need to continually invest in their technology to help them stay ahead of the digital curve
The continued battle with technology
Part of the reason for the re-evaluation is due to the way digital platforms were implemented. Organisations in their haste to become digital created digital silos, and various workarounds were put in place to ensure the organisation at the least had a digital presence. The legacy challenge still remained, and the ability to deploy changes quickly to meet the demands of customers was and still is a challenge.
So the question is how do organisations make the best use of the technology they have, but become flexible enough to keep up with changing needs of customers. Read More