Big data

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Posted on January 6, 2014 by

Taking the right path

In 2013 we saw the rise, and in some cases the rebirth of analytics and were told of the importance of using data to get closer to our customers. The growth of social media and the birth of the omni channel has meant that understanding your channels and the related data is going to be Read More

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Posted on October 7, 2013 by

Taking new steps

As the world becomes more complex and interconnected we are told more and more, that we must become innovative.  We must try and break new boundaries and almost make the impossible, possible. Without creativity, there would be no progress, and we would be forever repeating the same patterns We need to think outside the box, create Read More

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Posted on July 8, 2013 by

Communicating the value of your offering

Writing this post is somewhat a walk down memory lane for me.  Many years ago I started my career in a sales and marketing department for a small software house.  It always fascinated me how they were able to attract some of the biggest customers, yet they were no where near as big as their Read More