Chartered Institute of Marketing

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Posted on July 11, 2015 by

Customer Experience Architecture

Service providers are continually reshaping their offering in response to changing customer needs and demands. As customer expectations change, businesses need to rethink the experiences they deliver. Meeting new demands does not only require delivery of the right propositions – it also requires developing broader capabilities around the needs of people, across the entire eco Read More

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Posted on October 7, 2013 by

Taking new steps

As the world becomes more complex and interconnected we are told more and more, that we must become innovative.  We must try and break new boundaries and almost make the impossible, possible. Without creativity, there would be no progress, and we would be forever repeating the same patterns We need to think outside the box, create Read More

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Posted on July 8, 2013 by

Communicating the value of your offering

Writing this post is somewhat a walk down memory lane for me.  Many years ago I started my career in a sales and marketing department for a small software house.  It always fascinated me how they were able to attract some of the biggest customers, yet they were no where near as big as their Read More