Customer

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Posted on July 21, 2015 by

Navigating the Path to Value

The business environment is changing at a much greater pace, from new payment mechanisms through to the Internet of things. Technology and customers are changing the very fabric of business, which is not only impacting new propositions, but also the way changes are prioritised. To win in the new economy leaders must look beyond cost, Read More

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Posted on July 11, 2015 by

Customer Experience Architecture

Service providers are continually reshaping their offering in response to changing customer needs and demands. As customer expectations change, businesses need to rethink the experiences they deliver. Meeting new demands does not only require delivery of the right propositions – it also requires developing broader capabilities around the needs of people, across the entire eco Read More

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Posted on April 14, 2015 by

Microservices and the role of the digital business architect

Over the last 2-3 years organisations have gone through significant change. Existing capabilities have been transformed, and vast amount of new capabilities have been invested in to ensure organisations remain sticky in the customer’s digital life. Everything from collaboration, to new ways of working has enabled organisations to build deeper meaningful connections with their customers.  Read More

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Posted on February 2, 2015 by

Designing and Managing a Multichannel Architecture

2014 was the year when digital became a significant priority for organisations, for the first time customers were becoming more advanced in the use of technologies and with this came a greater level of expectation. Customers (Including me) expected things in digital to be quicker, and just work. However most were left disappointed (including me) when Read More

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Posted on December 8, 2014 by

Understanding and owning the customer ecosystem

The world of digital is changing the face of the business landscape. Established household names are now going toe to toe with new kids on the block, and in some cases their customers are becoming the competition. The product is no longer the differentiator, it is about owning the eco system, and it is the Read More

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Posted on August 18, 2014 by

Organisations pursue the complete solution

Technology is playing a much bigger role in customer’s lives, and is changing the way senior management view the IT department. Historically the CIO’s role was to keep the lights running, now however, IT is considered to not only be the key to unlocking new revenue, but also a way of keeping up with the Read More

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Posted on July 8, 2013 by

Communicating the value of your offering

Writing this post is somewhat a walk down memory lane for me.  Many years ago I started my career in a sales and marketing department for a small software house.  It always fascinated me how they were able to attract some of the biggest customers, yet they were no where near as big as their Read More

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Posted on June 24, 2013 by

Consistently delivering the right offerings

As consumers we live in a world where there is now so much choice, we are offered products and services which many years ago were not even possible. Through all this choice we still demand a personal experience. What is interesting is that regardless of choice and complexity, as consumers we know what we need Read More

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Posted on May 26, 2013 by

Know your customer

The expression the customer is king is more relevant today than it has ever been. Nearly every organisation is trying to entice customers to use their products or services but at the same time, deliver a high level of customer service to its existing customers. The challenge organisations face is that customers are now demanding much more Read More

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