service design

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Posted on July 8, 2013 by

Communicating the value of your offering

Writing this post is somewhat a walk down memory lane for me.  Many years ago I started my career in a sales and marketing department for a small software house.  It always fascinated me how they were able to attract some of the biggest customers, yet they were no where near as big as their Read More

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Posted on June 24, 2013 by

Consistently delivering the right offerings

As consumers we live in a world where there is now so much choice, we are offered products and services which many years ago were not even possible. Through all this choice we still demand a personal experience. What is interesting is that regardless of choice and complexity, as consumers we know what we need Read More

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Posted on June 10, 2013 by

Softer side of change

Businesses have always looked at ways to improve, to either save cost or improve operating performance. The drive for improvement is even greater today due to the current economic climate we find ourselves in. Traditional buzz words such as process re-engineering and process improvement are becoming part of every day language once again, as organisations Read More

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